Launch Smarter. Grow Faster. Win the Shelf — and the Street.

About Us

At Beverage Business Academy, we’re not just consultants — we’re seasoned operators, brand builders, and market makers. With 30+ years of industry experience across the alcohol and non-alcohol sectors, we’ve created a fully integrated platform that helps beverage brands go to market, scale intelligently, and build lasting consumer engagement.

Recent Articles

Bottle of 2023 Browne Forest Project Pinot Noir held in hand at a wine store. Oregon Pinot Noir with brown and gold tree logo.
November 23, 2025

Oregon Pinot Surprise: Browne Forest Project vs. the Usual Go-To Bottles of Jeff Kretschmar

A fresh, bright, value-friendly Oregon Pinot that drinks above its price and outperforms a well-known competitor. Perfect for casual dinners, weeknight sipping, or anyone dipping their toes into Oregon Pinot Noir.
Bottle of PlumpJack Merlot 2021 Napa Valley held in hand among wine, reflecting rich red tones and gold label.
November 21, 2025

How to Play the Velvet Game, by Jeff Kretschmar, Proof That Napa Still Knows, PlumpJack Merlot 2021

PlumpJack Merlot 2021 delivers everything you want from Napa — ripe fruit, velvety texture, and just enough sophistication to make you pause between sips. It’s proof that Merlot, when done right, is still one of California’s great storytellers. Drink it now through 2030.
Bottle of Pride Mountain Vineyards 2021 Cabernet Sauvignon held in hand
November 20, 2025

Jeff Kretschmar’s Mountain-Cab Moment: My First Night Home With Pride Cabernet Sauvignon 2021

The 2021 Pride Mountain Vineyards Cabernet Sauvignon is a powerhouse mountain wine with equal parts depth, polish, and personality. Perfect with steak, ideal for collectors, and rewarding for anyone looking to understand what makes Spring Mountain so compelling. Worth every dollar—and then some.
Beyond Proof

A Taste-First Platform for
Non-Alcohol Brands

Be Seen
Beyond Proof is where zero-proof and low-ABV non-alcohol brands break through the noise. Tailored for today’s mindful drinker, our platform elevates non-alcohol innovation through rich content, thought leadership, and immersive experiences that captivate and drive sales.
Be Sold
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.
Be Sipped
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.

Frequently Asked Questions

What makes your insights better than generic research firms?

Our intelligence comes from real-world retail relationships and execution—not just data modeling.

Are your webinars and podcasts accessible on-demand?

Yes, we maintain an archive of all our media content for registered users.

How often are your playbooks and guides updated?

We release updates quarterly to reflect shifts in consumer trends and retail dynamics.

Do you offer competitive brand analysis?

Yes, we benchmark your brand against market leaders to identify white space and opportunities, incorporating buyer personas for targeted marketing strategies.

How do you gather industry insights?

We monitor buyer behavior, emerging trends, and consumer research across all beverage categories.

Do you assist with retail compliance and logistics?

Yes, we guide you through shelf-ready packaging, case configuration, and supply chain logistics for distributor prep.

What’s the difference between on-premise and retail strategy?

On-premise focuses on bar/restaurant experiences; retail emphasizes packaging and shelf impact.

Is DTC viable for beverage brands in 2025?

Yes, especially for niche or premium brands—though logistics and retention are key.

How do I get meetings with retail buyers?

Through our network and pitch refinement process, we help you secure and win key buyer meetings.

What are the top retail channels for new beverage brands?

Grocery, natural/specialty, and DTC are top starting points—channel mix depends on your product and strategy, with retail channels playing a pivotal role in food and beverage marketing.

Beverage Business Branding - B2B Strategy, Market Entry & Retail Access

Beverage Business Branding is the engine of your beverage business. Built for founders and operators, we provide the strategy, branding, and connections needed to compete in today’s complex retail environment. We bridge the gap between great products and the buyers, distributors, and restaurant chains that matter.

Click here to Learn how We Open Doors for Beverage Brands.
Beverage Business Branding is the partner behind the pitch — and the placement, where our marketing efforts drive sales.

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