June 16, 2025

Alcohol Product Tastings & Ratings

Alcohol Product Tastings & Ratings
Beyond Proof

A Taste-First Platform for
Non-Alcohol Brands

Be Seen
Beyond Proof is where zero-proof and low-ABV non-alcohol brands break through the noise. Tailored for today’s mindful drinker, our platform elevates non-alcohol innovation through rich content, thought leadership, and immersive experiences that captivate and drive sales.
Be Sold
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.
Be Sipped
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.

Recent Articles

Bottle of 2023 Browne Forest Project Pinot Noir held in hand at a wine store. Oregon Pinot Noir with brown and gold tree logo.
November 23, 2025

Oregon Pinot Surprise: Browne Forest Project vs. the Usual Go-To Bottles of Jeff Kretschmar

A fresh, bright, value-friendly Oregon Pinot that drinks above its price and outperforms a well-known competitor. Perfect for casual dinners, weeknight sipping, or anyone dipping their toes into Oregon Pinot Noir.
Bottle of PlumpJack Merlot 2021 Napa Valley held in hand among wine, reflecting rich red tones and gold label.
November 21, 2025

How to Play the Velvet Game, by Jeff Kretschmar, Proof That Napa Still Knows, PlumpJack Merlot 2021

PlumpJack Merlot 2021 delivers everything you want from Napa — ripe fruit, velvety texture, and just enough sophistication to make you pause between sips. It’s proof that Merlot, when done right, is still one of California’s great storytellers. Drink it now through 2030.
Bottle of Pride Mountain Vineyards 2021 Cabernet Sauvignon held in hand
November 20, 2025

Jeff Kretschmar’s Mountain-Cab Moment: My First Night Home With Pride Cabernet Sauvignon 2021

The 2021 Pride Mountain Vineyards Cabernet Sauvignon is a powerhouse mountain wine with equal parts depth, polish, and personality. Perfect with steak, ideal for collectors, and rewarding for anyone looking to understand what makes Spring Mountain so compelling. Worth every dollar—and then some.

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