June 16, 2025

Alcohol Product Tastings & Ratings

B2C

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Alcohol Product Tastings & Ratings

Jeff Kretszhmar

Jeff Kretschmar is a seasoned beverage industry strategist with over 20 years of experience in brand development, market entry, and retail execution.

He hosts The Wine Guy on WGHN, where he explores emerging trends, value wines, and shifting consumer preferences. Jeff created Distributor Wine Guide, offering practical strategies for staff sampling, chain merchandising, and RTD category growth.

His expertise bridges retail, distribution, and hospitality, with a focus on value positioning and scalable business models. Known for his educational storytelling and strategic insights, Jeff helps brands grow through informed decisions and compelling consumer experiences.

B2C Experiences That Educate and Convert

Straight From the Bottle is our consumer-facing content and education platform for alcohol brands. We bring your product straight to the public through engaging videos, pairing classes, and live tasting events. We believe the best marketing is rooted in real taste and real connection.

From curated wine dinners to backyard tournaments, we create spaces for people to taste, learn, and fall in love with your brand — over and over again.

Core Services:

  • Alcohol Product Tastings & Ratings
  • Wine & Food Pairing Classes
  • Public Events (Dinners, Cornhole, Golf, etc.)
  • Market Exposure through Content & Experience
  • Product Discovery & Education for Enthusiasts
  • B2C Video & Social Media Content and Radio Show
Beyond Proof

A Taste-First Platform for
Non-Alcohol Brands

Be Seen
Beyond Proof is where zero-proof and low-ABV brands break through the noise. Tailored for today’s mindful drinker, our platform elevates non-alcohol innovation through rich content, thought leadership, and immersive experiences that captivate.
Be Sold
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.
Be Sipped
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.

Recent Articles

June 20, 2025

Breaking In: Crafting a Winning Beverage Market Entry Strategy

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June 16, 2025

Behind the Bottle: The Making of Blush & Bloom Rosé

Nestled in the rolling hills of Sonoma Valley, our family-owned vineyard produces exceptional wines with a deep respect for tradition.
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4-5 minutes
June 14, 2025

Why Bars & Restaurants Can’t Ignore the Non-Alcoholic Movement Anymore

Bars and restaurants that embrace premium non-alcoholic options aren’t just following a trend—they’re boosting sales, enhancing guest experiences, and staying ahead of the competition.
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