November 25, 2025

Brassfield Estate Cabernet: The $20 California Cab From Costco That Surprised Jeff Kretschmar

Brassfield’s 2021 Cabernet is a quiet overachiever—dark, smooth, structured, and far better than its price suggests. A dependable weeknight Cab with enough character to make you slow down and appreciate it.

Brassfield Estate Cabernet: The $20 California Cab From Costco That Surprised Jeff Kretschmar
Beyond Proof

A Taste-First Platform for
Non-Alcohol Brands

Be Seen
Beyond Proof is where zero-proof and low-ABV non-alcohol brands break through the noise. Tailored for today’s mindful drinker, our platform elevates non-alcohol innovation through rich content, thought leadership, and immersive experiences that captivate and drive sales.
Be Sold
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.
Be Sipped
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.

Recent Articles

November 30, 2025

A Luxury Pour Worth Every Sip: Jeff Kretschmar on DAOU Patrimony Cabernet 2021

The 2021 DAOU Patrimony Cabernet is a powerhouse—dark, delicious, unapologetically luxurious. If you see it at Costco, grab it before someone else realizes what’s sitting on that shelf. Expensive? Yes. Worth it? Every drop
Bottle of Timeline Napa Valley Cabernet Sauvignon 2022 held in hand inside Costco, showing embossed compass-style label.
November 28, 2025

Why Jeff Kretschmar Is Calling Timeline Napa Cab 2022 the Best $19.99 Costco Find of the Year

Timeline Napa Valley Cabernet Sauvignon 2022 is a shocking value: a true Napa Cab with a 93-point score, selling for $19.99 at Costco. Firm tannins, concentrated dark fruit, cocoa tones, and impressive structure make it drink like a far more expensive wine. Costco won’t keep it long — case-buy recommended.
Bottle of Hess Panthera 2021 Sonoma Coast Pinot Noir held in hand at a wine shop.
November 27, 2025

Sonoma Coast Meets the Lakeshore: Jeff’s Night with Panthera Pinot Noir

Panthera 2021 Sonoma Coast Pinot Noir is a bold, silky, flavorful Pinot that punches above its price tag. Great fruit, balanced acidity, and a polished finish make it a perfect Lakeshore dinner companion. I’d buy it again—gladly.

Join Our Beverage Business Branding Newsletter

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.