September 15, 2025

Inside the Glass with Jeff Kretschmar: Châteauneuf-du-Pape Blanc Prestige 2023

Domaine de la Janasse’s Châteauneuf-du-Pape Blanc Prestige 2023 is proof that white Rhône wines can be both complex and cellar-worthy. With its blend of Clairette, Roussanne, and Grenache Blanc, aged gracefully in neutral oak, this wine brings citrus brightness, subtle spice, and a long, elegant finish. It’s drinking well today, but the real magic will show after a few years of patience. For $100, it’s not just a bottle — it’s an experience worth revisiting.

Inside the Glass with Jeff Kretschmar: Châteauneuf-du-Pape Blanc Prestige 2023
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Beyond Proof is where zero-proof and low-ABV brands break through the noise. Tailored for today’s mindful drinker, our platform elevates non-alcohol innovation through rich content, thought leadership, and immersive experiences that captivate.
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We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.
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We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.

Recent Articles

September 17, 2025

eff Kretschmar on Selective Premiumization: Why Drinkers Trade Up—But Only When It’s Worth It

Premiumization hasn’t died; it’s matured. High-end still drives value, but consumers are choosier. Focus on hero SKUs with provenance, proof points, and great experiences to maintain trade-up in a cautious market.
September 15, 2025

Inside the Glass with Jeff Kretschmar: Châteauneuf-du-Pape Blanc Prestige 2023

Domaine de la Janasse’s Châteauneuf-du-Pape Blanc Prestige 2023 is proof that white Rhône wines can be both complex and cellar-worthy. With its blend of Clairette, Roussanne, and Grenache Blanc, aged gracefully in neutral oak, this wine brings citrus brightness, subtle spice, and a long, elegant finish. It’s drinking well today, but the real magic will show after a few years of patience. For $100, it’s not just a bottle — it’s an experience worth revisiting.
September 17, 2025

The Bourbon That Birthed Pappy: W.L. Weller’s Wheated Revolution”

W.L. Weller didn’t fire up stills—he fired up imaginations. By introducing wheat into bourbon’s mash bill in 1849, he created a smoother, sweeter alternative to rye-based whiskey. That innovation shaped bourbon history, leading to Stitzel–Weller and iconic labels like Old Fitzgerald, Weller, and Pappy Van Winkle. Today’s Special Reserve isn’t just a bottle—it’s the legacy of bourbon’s great disruptor.

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