October 13, 2025

The Quality of This Year’s Harvest Looks Great – But according to Jeff Kretschmar, It Could Also Be the Smallest in 40 Years

California’s 2025 harvest is shaping up to be a paradox: exceptional grape quality paired with the smallest crop in decades. While cool, dry weather has supported strong fruit development, economic pressures—from oversupply and bulk wine saturation to rising labor costs amplified by immigration enforcement—have led many growers to drop fruit or walk away from acreage altogether. For consumers, this means fewer bottles but potentially higher quality wine on the shelves. For growers, it’s a costly reckoning that highlights how labor availability, farming costs, and shifting demand are reshaping the state’s wine industry—and influencing the broader trend of higher food and beverage prices.

The Quality of This Year’s Harvest Looks Great – But according to Jeff Kretschmar, It Could Also Be the Smallest in 40 Years
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Recent Articles

October 31, 2025

From Smoke Rings to Social Rituals: Why Drinking Still Belongs—and Smoking Doesn’t

You could say smoking died because it became anti-social. Drinking will survive because it’s still about being social.
October 31, 2025

Jeff Kretschmar on Why Some Wines Are Winning in a Losing Market

Even in a soft market, wines with story, scarcity, and substance are outperforming the pack. Consumers may be drinking less, but they’re drinking smarter. For retailers like me, that means focusing less on shelf fillers and more on bottles that connect emotionally — the ones that remind people why they fell in love with wine in the first place.
October 30, 2025

From Smoke Rings to Sober Swings: Jeff Kretschmar view on How Alcohol Is Following the Cigarette’s Fade

The cigarette’s decline wasn’t about prohibition—it was about perception. What was once “cool” became outdated. Now alcohol is facing the same cultural shift. Non-drinking is becoming aspirational, health-conscious, and quietly powerful. The “sober curious” aren’t just opting out; they’re rewriting the social playbook. And just like with smoking, the real change won’t happen overnight—but when it does, history will say we saw it coming.

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