February 15, 2026

Oakville for $19.99? Jeff Kretschmar’s Reality Check on Kirkland’s 2023 Cabernet

Kirkland’s 2023 Oakville Cabernet delivers classic Napa structure and dark fruit at an almost unbelievable $19.99. While it won’t rival high-end estate bottlings, it punches well above its price class and makes a smart winter red for steak nights along the West Michigan Lakeshore.

Oakville for $19.99? Jeff Kretschmar’s Reality Check on Kirkland’s 2023 Cabernet
Beyond Proof

A Taste-First Platform for
Non-Alcohol Brands

Be Seen
Beyond Proof is where zero-proof and low-ABV non-alcohol brands break through the noise. Tailored for today’s mindful drinker, our platform elevates non-alcohol innovation through rich content, thought leadership, and immersive experiences that captivate and drive sales.
Be Sold
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.
Be Sipped
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.

Recent Articles

February 15, 2026

Oakville for $19.99? Jeff Kretschmar’s Reality Check on Kirkland’s 2023 Cabernet

Kirkland’s 2023 Oakville Cabernet delivers classic Napa structure and dark fruit at an almost unbelievable $19.99. While it won’t rival high-end estate bottlings, it punches well above its price class and makes a smart winter red for steak nights along the West Michigan Lakeshore.
February 14, 2026

Why This Napa Cabernet Is a Downhill Gold Medal at $22.99 – Jeff Kretschmar Breaks It Down

World’s End “If Six Was Nine” 2018 proves Napa Cabernet doesn’t have to empty your wallet. At $22.99, it delivers structure, dark fruit, and balance that competes well above its price bracket. Not a luxury icon — but absolutely podium worthy.
February 13, 2026

A $15 Priorat That Glides Like a Curling Stone – Jeff Kretschmar Breaks Down Clos de Tafall 2023

Clos de Tafall 2023 proves you don’t need to spend $40 to experience Priorat character. At $15.89, it delivers ripe fruit, herbal depth, and polished structure. Not flashy. Just smart. Winter wine done right.

Join Our Beverage Business Branding Newsletter

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.