February 23, 2026

Why Adobe Road “Shift” Is the High-Performance Cabernet West Michigan Drivers Shouldn’t Ignore – Jeff Kretschmar Breaks It Down

Adobe Road Shift isn’t a novelty bottle. It’s a structured, serious Napa Cabernet built with intention. At the sale price, it delivers solid value for collectors and car enthusiasts alike. It’s not casual. It’s not trendy. It’s engineered.

Why Adobe Road “Shift” Is the High-Performance Cabernet West Michigan Drivers Shouldn’t Ignore – Jeff Kretschmar Breaks It Down
Beyond Proof

A Taste-First Platform for
Non-Alcohol Brands

Be Seen
Beyond Proof is where zero-proof and low-ABV non-alcohol brands break through the noise. Tailored for today’s mindful drinker, our platform elevates non-alcohol innovation through rich content, thought leadership, and immersive experiences that captivate and drive sales.
Be Sold
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.
Be Sipped
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.

Recent Articles

February 23, 2026

Why Adobe Road “Shift” Is the High-Performance Cabernet West Michigan Drivers Shouldn’t Ignore – Jeff Kretschmar Breaks It Down

Adobe Road Shift isn’t a novelty bottle. It’s a structured, serious Napa Cabernet built with intention. At the sale price, it delivers solid value for collectors and car enthusiasts alike. It’s not casual. It’s not trendy. It’s engineered.
February 22, 2026

Spring Can’t Get Here Fast Enough—Why Earthsong Sauvignon Blanc Feels Like the First Warm Day (Jeff Kretschmar’s Price Reality Check)

Earthsong Sauvignon Blanc is exactly what your palate starts craving when West Michigan finally hints at spring: bright citrus, tropical lift, and a subtle briny snap with a crisp mineral finish. At $16.99, it’s priced below what it often lists for elsewhere, making it a legit value play for a single-vineyard Marlborough Sauvignon Blanc. If you want a “first porch bottle” that actually delivers, this one belongs in your cart.
February 21, 2026

Why This $20.99 Saint-Émilion Grand Cru Feels Like a Downhill Run at 80 MPH — Insights from Jeff Kretschmar

Château Les Gravières 2023 Saint-Émilion Grand Cru at $20.99 is one of those rare shelf moments where the value and the credibility line up. It’s Merlot with structure—plush fruit, spice, and enough tannin to remind you it’s Bordeaux. Treat it like high-speed skiing: serve it cooler, give it air, and pair it with food. Do that, and it drinks way above its price.

Join Our Beverage Business Branding Newsletter

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.