September 5, 2025

Jeff Kretschmar on XXL Moscato: How 16–21% ABV Turned a Light Sipper Into a Heavyweight

XXL Moscato isn’t just a bigger version of the sweet sparkler—it’s a whole new chapter. From its bold rise in demand to its fortified-style tasting notes, it challenges expectations and sparks debate. Whether you pour it as a fireside digestif or a party statement, one thing’s certain: Moscato has never been this muscular.

Jeff Kretschmar on XXL Moscato: How 16–21% ABV Turned a Light Sipper Into a Heavyweight
Beyond Proof

A Taste-First Platform for
Non-Alcohol Brands

Be Seen
Beyond Proof is where zero-proof and low-ABV brands break through the noise. Tailored for today’s mindful drinker, our platform elevates non-alcohol innovation through rich content, thought leadership, and immersive experiences that captivate.
Be Sold
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.
Be Sipped
We help you earn shelf space — and consumer trust — by spotlighting taste, quality, and craftsmanship. From food pairings to flavor reviews, we position non-alc beverages with the same credibility and sensory appeal as traditional spirits.

Recent Articles

September 5, 2025

Jeff's View on Gen Z’s Nuanced Influence on Wine

Gen Z isn’t turning away from wine—they’re transforming it. By drinking less but spending more, they’re pushing winemakers toward authenticity, sustainability, and premium quality. This “less but better” approach is setting the tone for the future of wine, where every glass tells a richer, healthier, and more intentional story.
September 5, 2025

Jeff Kretschmar on XXL Moscato: How 16–21% ABV Turned a Light Sipper Into a Heavyweight

XXL Moscato isn’t just a bigger version of the sweet sparkler—it’s a whole new chapter. From its bold rise in demand to its fortified-style tasting notes, it challenges expectations and sparks debate. Whether you pour it as a fireside digestif or a party statement, one thing’s certain: Moscato has never been this muscular.
September 5, 2025

Jeff Kretschmar on Zebra Striping: The Mindful Drinking Trend Redefining Cocktails in 2025

Zebra striping is no fad—it’s the new playbook for drinking smarter. By alternating cocktails with zero-proof pours, you keep flavor high, cut the hangover risk, and stay in control of your night. As Jeff Kretschmar, I see it as the balance between craft and clarity—a lifestyle shift that’s rewriting how we drink in 2025.

Join Our Beverage Business Branding Newsletter

By clicking Sign Up you're confirming that you agree with our Terms and Conditions.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.